The following are a list of what we believe to be core questions regarding your organization, its current course based on existing strategy and a sense of threats and opportunities that may present particular challenges.  These questions involve looking both outside and inside the organization, since the market to be served is outside the organization and the capabilities for making the strategy work are within in.

Question #1 Part 1

Individually, or with your team, create and then review a list of your greatest competencies as an organization.  How do these competencies give you an advantage relative to the competition? 

Question #1 Part 2

What actions must you take or what changes are required to maximize these competencies?

Question #2 Part 1

Again, individually or with your team, brainstorm your organizations current opportunities.  These situations most often will have a direct impact on increasing sales, productivity or profitability or reducing expenses.  As before, select the three most significant opportunities.

Question #2 Part 2

What actions must you take or what changes are required to maximize these opportunities?

Question #3 Part 1

Every organization has urgent dangers that must be avoided.  What are your three largest dangers?

Question #3 Part 2

What actions must you take or what changes are required to minimize these dangers?